Saturday, February 6, 2010

A Few Mistakes To Avoid When Doing Seo For Your Website

A Few Mistakes To Avoid When Doing Seo For Your Website

Author: Matt Kline

Consistency is the most important concept to learn for search engine optimization (SEO). It is just not possible to achieve high rankings overnight for a brand new website. There is no getting around the time factor. Unless of course the niche your website is in is very uncompetitive. For the most part, there are not many niches anymore like this, so you will need to compete for your search engine rankings.
Listed below are a few SEO mistakes you will want to avoid for the fastest success.
#1. Inconsistent effort.
If you are going to be lax in your efforts of SEO, your results will be less than desirable. Like I said before, competition plays a part in this, but from now on I will assume your site will be in a competitive niche. It can be hard to keep going when you are not seeing results immediately. None of the websites sitting at the top of the search results magically appeared there. They all had some sort of ongoing SEO work being done.
If you are adding content to your website on a consistent basis, you are heading in the right direction. The search engines love fresh new content. This is why blogs are so loved by search engines. Adding a blog to your website is never a bad idea.
Websites also need a steady supply of links pointing to them. This is how a search engine sees how popular a website is. If another website links to you, it is almost as if they are casting a vote for your site. There are entire books and websites dedicated to how to get links to point to your site. This is one of the biggest ranking factors for your website. You would do well to learn how to get many links to your website.
#2. Not using different SEO strategy.
Changing up the ways you get links to your website is an important part of proper SEO. There are many different ways to get links pointing to you. Submitting your website to different directories, writing and submitting articles to article directories, Submitting your RSS feeds to RSS directories, participating in forums, and the list goes on and on.
The point here is that it's not a good idea to only use articles and that's it. You need to mix things up. Not only mix it up, but do all of those things on a consistent basis. It doesn't need to be fast, just consistent.
#3. Using the wrong keywords.
Don't go after keywords that don't pertain to your niche. If you are selling weight loss products, don't go after keywords geared for exercise apparel. It might be somewhat related to your niche, but you will be getting untargeted traffic to your site. Un-targeted traffic does not buy products they weren't looking for.
Worse yet, is going after keywords that nobody searches for. Sure, you might wind up on page 1 of google, but you still won't get any traffic since nobody is searching for those keywords. It's real easy to rank well for "free garbage", but who is looking for that?
All of these tips above could have volumes of books written about them, but getting them right will make all the difference for your website rankings. The number one thing in my opinion, is consistency. Wether your adding content or building links, it just takes time. If you keep at it, you will reap the rewards.


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